Running a small or medium-sized enterprise (SME) in Nigeria comes with its unique challenges, limited resources, time constraints, and the constant need to stay competitive. Fortunately, automation tools can simplify processes, improve efficiency, and reduce costs. Here’s a guide to 5 affordable automation tools every Nigerian SME should be using in 2025.
Airtable – The Database and Management Software
Airtable combines the simplicity of spreadsheets with the power of a database. It allows SMEs to manage tasks, track inventory, organize client data, and collaborate with teams in real-time. With pre-built templates, even non-tech-savvy teams can set up automated workflows quickly.
Use case: A retail SME can track inventory, sales, and supplier data in one place, automatically generating weekly reports for management.
Glide – Easy App Interface Builder
Glide allows businesses to create user-friendly mobile and web apps from spreadsheets without coding. This is ideal for SMEs that want to provide an app experience for customers or internal operations.
Use case: A local delivery business can create a simple app for order tracking and client notifications, reducing manual communication errors.
Softr – Build Interfaces without Coding
Softr lets SMEs turn Airtable databases into fully functional web apps or client portals. It’s perfect for businesses that need a professional online presence without hiring developers.
Use case: A small consultancy can build a client portal for onboarding and document sharing, improving client experience and saving administrative hours.
n8n – Automation that Connects Everything
n8n is a workflow automation tool that connects apps, databases, and services. It allows SMEs to automate repetitive tasks like data transfer, notifications, and report generation.
Use case: An e-commerce SME can automatically update customer data from sales forms into Airtable and trigger email confirmations via Gmail.
Zapier & Make.com – Streamlined Integration Tools
Zapier and Make.com (formerly Integromat) enable seamless integrations between apps. SMEs can connect multiple platforms like Airtable, Gmail, WhatsApp, and social media to create automated workflows.
Use case: A marketing agency can automate social media posting by scheduling content from Airtable to multiple platforms without manual intervention.
Case Study: How a SME Streamlined Operations
Business: NubiMart, a small retail SME
Challenge: Manual tracking of sales and inventory caused delays and errors.
Solution: NubiMart implemented Airtable for database management, Glide for customer order tracking, and Zapier to automate notifications and report generation.
Outcome: Within 3 months, NubiMart reduced manual errors by 70%, saved 10+ hours per week in admin work, and improved customer satisfaction with real-time updates.
Final Thoughts
Automation doesn’t have to be expensive or complex. Nigerian SMEs can leverage tools like Airtable, Glide, Softr, n8n, Zapier, and Make.com to save time, improve efficiency, and scale operations. Start small, automate key processes, and watch your business grow in 2025.
Ready to streamline your SME operations with affordable automation tools? Contact Perennial Pros today to get guidance on choosing the right tools https://perennialpros.com.ng/contact-us/